This is so inspiring.
Makes so much sense and is a must-watch for creatives I think – goes against the grain of thinking that great work stems from some lone genius and they are alone responsible for great ideas.
PS “Copy, transform, combine.” – often the only issue with these types of concepts on creativity is that the people who do it successfully don’t attribute any of their success – they claim it solely as something they originated… hard to believe and I think this is why you can more or less spot these claims from a mile away as being bollocks.
