I am a digital product designer, with a bias towards visual design.

I worked for 20+ years in London for digital agencies.

I started as an intern at Microsoft. Went on to become Creative Director twice in media and advertising agencies.

Wanting to be more hands on, I went back down the ‘ladder’ and ventured client side at Dyson, to be back at the coal face, relearning my craft.

I went on to be HMI lead for the $2bn Dyson EV project.

I’m currently in my second consecutive start up. Both as first hires for visual design. At both places, I designed the software platforms, creating and maintaining entire design systems, whilst also art directing, creating and owning the brand propositions and identities. In LinkedIn speak, I guess I’m a Principal IC (Individual Contributor).

My superpower is design excellence at pace, focusing on adding value every step of the way.

I’m inspired by smart, beautiful design and excited by the new directions our craft is headed.