Aviva - wealth: dot com pitch, win and design system

The ask

This work was for a pitch for Aviva’s wealth division. Aviva’s asset wealth at the time was £44bn. A months long pitch, asking us to show a direction, a vision and an identity for all their digital artefacts moving forwards. Pitch was won.

The solution

Aviva was formally know as the Norwich Union. To give it a new direction, we focused on singular artefacts that defined the brand… the Braun Calculator really hit home with the client lead holding the printed page out as a singular metaphor for the brand. Premium, pure and simplicity defined - the design system and brand was based on all the fundamentals of semantic design: grids, typography and flat bold colour. I put the guidelines and design system together for an entire build for aviva.com.

We won the pitch on this image. Braun calculator was the synthesis of the brand.

We won the pitch on this image. Braun calculator was the synthesis of the brand.

As was the Apple watch.

As was the Apple watch.

And the Hololens

And the Hololens

Partnership guidelines

Partnership guidelines

How the new format worked on the web

How the new format worked on the web

Fluidly as well on mobile.

Fluidly as well on mobile.

I built the entire design system in modular organisms for them to replicate.

I built the entire design system in modular organisms for them to replicate.

Clear, clean grid structures in place using brand colours.

Clear, clean grid structures in place using brand colours.

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