Samsung - Connected Experience

The ask

A pitch to design the digital artefacts for a campaign, presenting a Samsung Connected Home experience on a mobile app.

The solution

Our ideation centered on Bixby - at the time an entity without any official visual identity, so I created one for it and flowed this through the interface.

The connected experience inspired me to create a type of spherical organism from which we could connect multiple devices and appliances.

Samsung Connected Home Experience (pitch) - Sapient Razorfish Agency

First concepts of Bixby, the Samsung virtual assistant

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